A Marketing Management degree, diploma, or certificate from Gwinnett Tech prepares you to enter the creative, fast-paced business of promoting, developing and selling products to customers. The Bureau of Labor Statistics predicts a nine percent growth for marketing manager jobs by 2024. Our Marketing Management program prepares students for employment in a variety of areas including, sales and marketing, public relations and e-commerce. Learn about global marketing, consumer behavior, the principles of marketing and marketing research as you prepare for your next opportunity.
Students enrolled in the Marketing Management program
learn about global marketing, consumer behavior, the
principles of marketing, and marketing research to apply
techniques and methods to grow sales and profits for
organizations. Business marketing students learn about the
value of customer opinion in driving marketing strategy and
the effects that economic, social, and technological factors
can have on customer opinion.
What are my program options?
- Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing, AAS
- Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing, Diploma
- Call Center Insurance Marketing Representative Certificate
- Entrepreneurship, Certificate
- Marketing Specialist, Certificate
- Small Business Marketing Manager, Certificate
- Sports Management, Certificate
- Social Media Marketing, Certificate
Take the first step toward a career in Marketing Management and apply for next semester! Important dates and deadlines are listed to get you started and if you’re looking for ways to pay for your education, explore our scholarships for this program. You can also learn about our faculty and clubs and organizations to join!
Gwinnett Tech builds relationships with local subject-matter experts to develop advisory boards, who provide feedback that ensures we deliver relevant industry-specific curriculum for today’s high-demand careers. See who serves on our Marketing Management advisory board.
What can I expect from the Marketing Management program?
A Marketing Management degree, diploma, or certificate from Gwinnett Tech prepares you for employment in a variety of areas including sales and marketing, sports management and e-commerce. Learn about global marketing, consumer behavior, the principles of marketing and marketing research as you prepare for your next opportunity. According to research for direct marketing, direct marketers frequently land jobs at ad agencies and numerous other businesses as well.
Tell me more about this program.
You will gain valuable knowledge and skills specific to traditional and digital marketing, social media platforms, business and strategic plans development and implementation, new product processes that focus on the ideation concept and go-to-market commercialization processes, the 4 Ps, internal and external branding, qualitative and quantitative research to gain consumer insights and behavior, integrated marketing communications, budgeting and sales. As a student, you will gain expertise that will allow you to effectively manage a business’s product portfolio, marketing resources and activities.
What career options will I have?
- Business Owner
- Marketing Specialist
- Retail Specialist
- Sales Representative
- Small Business Manager
- Social Media Specialist
- Sports Vendor/Manager
How much will it cost?
Gwinnett Tech offers affordability at $100 per credit hour + fees. Great opportunities for scholarships and financial aid with HOPE Grant, HOPE scholarship, HOPE Career Grants and more!